2. Tracking issues will become more significant.

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Stanislav Galandzovsky
Stanislav Galandzovsky, Leading PPC Expert, galandzovsky.pro
1. The quality of video advertising will improve.

YouTube video advertising, specifically Shorts, is a huge untapped potential for both Google and advertisers. In recent years, Google has been trying to monetize everything that was previously free. That's why Shorts could become a new additional source of revenue for Google in 2024, as people consume more short-form video content.



Many advertisers will have to delve deeper into analytics in 2024, as conversion mexico rcs data tracking will become even more difficult due to: attribution issues, third-party cookie storage, ad blockers, the need for user consent to tracking, and persistent incorrect settings.

3. The importance of your own data will increase.

Customer match + s2s conversions + value is what I already use for some of my clients. However, this is far from all that can be uploaded to Google Ads. Obviously, businesses with 1-2 thousand dollars do not really need this, but as your budgets grow, you need to provide the system with as much of your own data as possible to optimize campaigns.