By thinking about user scenarios

[rifathasann]

When designing or improving your site, keep user scenarios in mind. Slide 57 A simple user scenario for a real estate website. It assumes the ideal flow of actions and thoughts that a user goes through before making a conversion (inquiring about a property). , you will be able to see what information should be displayed and how it should be displayed, and how you should guide the user . 4.


Set KGI and KPIs In anything, if you don't have a goal, the malta telegram database speed of improvement will slow down, and if you don't have an indicator to measure the degree of improvement, you won't be able to look back. In order to keep the improvement cycle going, it's important to set KGI and KPIs properly. Slide 82 A common problem is, "We look at the number of conversions and visits as our main KGIs and KPIs, but we can't connect them to improvements.


" As a solution to this problem, we use mountain climbing as an example and recommend setting "KPIs that are in line with user scenarios and make it easy to identify the issues on the site ." Slide 87 Slide 95 Consider the path that users take to reach the goal (user scenario) and define the corresponding indicators (in this case, "people who reach the trailhead") as KPIs. KPIs can become too complicated if they are too detailed, but we recommend breaking them down to a certain degree and defining the importance of each KPI before understanding the status of your site.