Fines for organizing illegal giveaways in Italy can be very high: from a minimum of 1,000 euros up to a euros , which rises to 500,000 euros for prohibited events that circumvent the monopoly on games and bets.
The Ministry of Economic Development, on a sample basis or upon notification, can also decide to sanction bloggers or Instagrammers who do not comply with the law.
The case of Nicole Pallado, a beauty influencer who received a phone number list philippines fine of 10,000 euros for organizing a giveaway by giving away a makeup palette to one of her followers, is very famous. This demonstrates that controls are not a utopia as many believe.Very often, by browsing a little in your social feed you can come across contests, giveaways or freebies launched by companies, influencers or consultants.
Although these terms are used as synonyms in common language, in reality there are some big differences, especially with regards to the Italian legislation that regulates them.