Marketing Automation tools can provide key
Posted: Mon Jan 27, 2025 3:36 am
Information that supports the sales process and helps optimize sales activities.
Let’s say you’re analyzing won or lost sales opportunities. You can typically gather feedback from customers by asking them during sales conversations how they heard about your company. This gives you declarative data, which is often fragmented, such as “from Google” or “from an ad.” But what if you could see the full path a customer took before contacting you?
This is where Marketing Automation tools come in , such as User.com , which we use pakistan rcs data in our company. With such tools, you can:
Track a customer's visits to your site – find out how many times they visited your site and what materials they viewed.
Check what sources it came from – whether it came from Google, social media or perhaps from a mailing campaign.
Analyze his engagement – when and how often he returned, what content sparked his interest.
This gives you a more complete picture of the customer. You can see that before they made the decision to contact you, they had contact with multiple channels – they browsed your articles, watched videos, clicked on ads. This data not only helps you better understand the customer's needs, but is also a great starting point for cooperation with the marketing department.
Let’s say you’re analyzing won or lost sales opportunities. You can typically gather feedback from customers by asking them during sales conversations how they heard about your company. This gives you declarative data, which is often fragmented, such as “from Google” or “from an ad.” But what if you could see the full path a customer took before contacting you?
This is where Marketing Automation tools come in , such as User.com , which we use pakistan rcs data in our company. With such tools, you can:
Track a customer's visits to your site – find out how many times they visited your site and what materials they viewed.
Check what sources it came from – whether it came from Google, social media or perhaps from a mailing campaign.
Analyze his engagement – when and how often he returned, what content sparked his interest.
This gives you a more complete picture of the customer. You can see that before they made the decision to contact you, they had contact with multiple channels – they browsed your articles, watched videos, clicked on ads. This data not only helps you better understand the customer's needs, but is also a great starting point for cooperation with the marketing department.