Even with this, we must keep in mind that the definition has changed . The bounce rate previously increased when the user did not change pages, i.e., viewed one page per session and then left the site.
Defining Bounce Rate for Google Analytics 4
For Google Analytics 4, the bounce rate is affected by three switzerland number for whatsapp factors: the amount of time spent on a page, the number of pages viewed in a session, or whether the user has generated a conversion within that page or landing page.
Basically, when any of these events occur, Google Analytics 4 measures it with the 'Engagement rate' metric, and the opposite of engagement rate is the bounce rate .
100% – engagement rate = bounce rate
This is the bounce rate formula to give you an idea of both metrics. This formula tells us that we can also consider using the 'Engagement Rate' metric, since it is the other side of the same coin.
It is not necessary to learn this formula, everything is within GA4 and the steps to configure it and have it appear in the metrics are as follows:
Steps to configure bounce rate in GA4
Go to the “ Reports ” tab
Then to the “ Interaction ” tab
And go to any tab, for example « Pages and Screens »
In the upper right corner you will find a pencil that when you hover over it says: " Customize report "
Then click on “ Metrics ”
If you scroll down you will find “ + Add metric ”
Within all the options you will find “ Bounce Rate ”.
Finally, select the option and press “ Apply ”.