There we clearly showed that a purchase

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is made after 3-5 channels of interaction. Agencies calculate ROI by the last channel of interaction. Only after this fact can you turn around and run.

— Lack of strong marketing – working denmark consumer email list according to the scheme given above – will improve your contextual advertising for some time, but it is a drop in the ocean of online marketing opportunities. To begin with, ask yourself and the agency how you work at each stage of this path (with what tools, according to what strategies):


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Think about it!
— Flow-based ROI workflow – the same positions, side view: the agency will not delve into your business, marketing, its tasks, goals; the work will be built channel-by-channel, in the format given in the example above. The agency needs a flow-based workflow, a mathematical model of the probability of which clients have increased ROI, and which have not – like in insurance.