Top SEO Trends for 2022
Posted: Mon Jan 27, 2025 4:19 am
In 2022, investing in SEO will be of great importance to ensure good performance and achieve high results. Moreover, it will be a priority, allowing us to optimize the visibility of our website in search engines, making it easier for our users and potential audience to find us on the web.
While the core principles of SEO remain the same, search engine updates and trends are evolving and impacting the ways we optimize our web pages. We’ve outlined the SEO trends you should follow in 2022 to keep your traffic and keyword rankings up.
Top SEO Trends for 2022
Here's what to expect in the world of SEO in 2022:
Artificial intelligence
Long-form content
Competitor keyword analysis
Video and image search
People also ask
Mobile-friendliness is critical for Google rankings
Artificial intelligence plays an important role in SEO
It’s well known that artificial intelligence (AI) continues to part time data change the way people interact with content online, but AI will also start to play a key role in SEO strategy. Google’s RankBrain AI algorithm is particularly important because it will become one of the main ranking factors in Google’s search engine results pages (SERPs) in 2022. Ever since Google unveiled RankBrain, many people have been wondering how it will affect SEO. How can you plan your content strategy around an AI algorithm?
While Google hasn’t revealed details about the inner workings of how RankBrain learns and analyzes content, experts believe that user experience is one of its primary ranking factors. This means that click-through rate and time spent on a website will be key factors that RankBrain will use when prioritizing content. When you’re reevaluating your SEO strategy, it’s crucial to create content that’s well-organized and useful so that it captivates and engages readers.
Long-form content
Google likes to rank high-quality content. Even if content length doesn’t affect rankings, there is a strong correlation between longer content and higher rankings. Longer content is more likely to display the EAT signals that Google associates with quality, such as in-depth content, original research and analysis, and expert authorship and sources.
As Google continually updates its NLP algorithms, it will continue to get better at recognizing quality. So take the time to provide accurate information about the keywords you choose and you will be able to achieve high keyword rankings.
While the core principles of SEO remain the same, search engine updates and trends are evolving and impacting the ways we optimize our web pages. We’ve outlined the SEO trends you should follow in 2022 to keep your traffic and keyword rankings up.
Top SEO Trends for 2022
Here's what to expect in the world of SEO in 2022:
Artificial intelligence
Long-form content
Competitor keyword analysis
Video and image search
People also ask
Mobile-friendliness is critical for Google rankings
Artificial intelligence plays an important role in SEO
It’s well known that artificial intelligence (AI) continues to part time data change the way people interact with content online, but AI will also start to play a key role in SEO strategy. Google’s RankBrain AI algorithm is particularly important because it will become one of the main ranking factors in Google’s search engine results pages (SERPs) in 2022. Ever since Google unveiled RankBrain, many people have been wondering how it will affect SEO. How can you plan your content strategy around an AI algorithm?
While Google hasn’t revealed details about the inner workings of how RankBrain learns and analyzes content, experts believe that user experience is one of its primary ranking factors. This means that click-through rate and time spent on a website will be key factors that RankBrain will use when prioritizing content. When you’re reevaluating your SEO strategy, it’s crucial to create content that’s well-organized and useful so that it captivates and engages readers.
Long-form content
Google likes to rank high-quality content. Even if content length doesn’t affect rankings, there is a strong correlation between longer content and higher rankings. Longer content is more likely to display the EAT signals that Google associates with quality, such as in-depth content, original research and analysis, and expert authorship and sources.
As Google continually updates its NLP algorithms, it will continue to get better at recognizing quality. So take the time to provide accurate information about the keywords you choose and you will be able to achieve high keyword rankings.