Where to look for clients and how to replenish the database

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conducted a comprehensive analysis: the current situation on the project, competitors, target audience, etc.
determined the goals of the project;
developed mailing schemes;
reflected the stages of chain development;
chose inappropriate methods of collecting addresses.
It is important to mention the last point here. It is necessary to constantly work with the database: attract new subscribers and update information on old addresses.




There are different ways to collect addresses of potential clients: webinars, offline events, advertising campaigns. Not everyone is ready to buy or leave a request right away, so a lead magnet is often used. The user receives it in exchange for their email address. We use this mechanic, estonia consumer email list too, for example, we recently launched a marathon on marketing automation:


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To collect addresses, a pop-up window or a static form on the site is used, which contains one field for the email address. Subscription pages are also actively used now. Their advantage is that nothing distracts the user from the target action, the main task is to get his contact.