The three main drivers of online shopping that increase

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Boomers: 62% - search engines, 42% - brand sites, 42% - consumer reviews.
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Source

Purchase or Bottom of Funnel
Regardless of who you focus on, there are two statistical conclusions.

First, people don't want to pay for shipping, second, everyone loves sales.

If you can offer these bonuses, include them in your key messages to attract more potential customers.
the likelihood of purchasing a product online are:

52% - free shipping;
39% - coupons and discounts.
The top two drivers are the same across all generations, with significant differences in the third most important option: Gen Z and Millennials cited customer feedback (32%), while Gen X and Boomers cited ease of return processing (35%).

Of course, consumers want to trust brands, georgia consumer email list but it is the use of these drivers in advertising activities aimed at a specific audience segment that will help increase their effectiveness.