Case Study: Facebook Marketing and Google Ads for Online Furniture Store "Napredak"

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Testing, persistence and testing again. These are the most distinctive words when we talk about the digital service we provide to «Napreduk» furniture. The company has over 100 years of experience in the production of home and office furniture, but for several years now they have been radically changing their concept. Part of the activities they are undertaking is the development of the company's digital channels. In a niche with such high competition and price per order, for a new online store with a relatively unknown brand, this is not an easy task. But our team gave it their all, achieving good results and even more satisfied customers.

How did we start working together ?
We started working with Napredak Furniture in September 2019, when rcs data netherlands had just completed building their online store https://imsnapredak.com/ They contacted us because they wanted to fulfill orders online, not just through the physical warehouse and store in Plovdiv.

The problem: The brand is unknown to the market, and there is only one showroom – in the city under the hills. Our task was not only to make the phrase “ Mebeli Napreduk ” popular and recognizable, but also to generate turnover in the online store, according to the requirements set by the client for the number of orders on a daily basis.