User-generated content – from users with love on Instagram
Posted: Mon Jan 27, 2025 5:08 am
Instagram, Instagram, Instagram. We've talked about the importance of this social network more than once or twice and how it helps businesses grow.
We won't stop giving you information about Instagram, especially now that it's hyper-relevant and more and more brands are turning their attention to sharing their content and advertising there.
UGC is fundamental to brands because it builds an engaged community through content that audiences love.
You've probably come across accounts that have thousands of followers or those that constantly share more and more creative photos. For social media marketers, cool images come first, and this is no different, because they are what make users pay attention, get inspired, and follow our content with interest.
The success of many brands is due not to anyone, but to forex data the audience itself. YES! The audience knows the truth, and businesses should take advantage of the content it generates.
The strategy for reaching new followers is rooted in User Generated Content ( content generated by users), or in pure marketing language – UGC .
UGC comes in all shapes and sizes. From user photo sharing to photo contests, from product reviews to company reviews, many brands are experimenting with content in one form or another.
Simply put, the benefit of UGC for businesses is that they can select the best existing content and give visibility to its author. This way, both parties are happy.
After a solid survey among Instagram profiles and social media marketers, my colleague Brian Peters from Buffer decided to put UGC into practice in Buffer and analyze the results.
Within three months of implementing the UGC campaign on Instagram, their profile grew by 60% – from 5,850 to 9,400 followers.
Why is UGC important for brands?
UGC is fundamental to brands for two reasons. The first is to build a vibrant and engaged community through content that audiences love, and the second is to adapt to the new generations whose influence we are starting to see.
Building an engaged audience
UGC is fundamental to brands because it builds an engaged community through content that audiences love.
Social media is a gateway that allows brands to connect authentically with their audiences. By using UGC, brands give real consumers the opportunity to tell real stories – something that can be missing from branded content.
In this way, brands naturally assume the role of navigator, skillfully guiding the consumer journey.
According to research by marketing startup Crowdtap and global research firm Ipsos, millennials and other generations trust UGC 50% more than other types of media. UGC is truly compelling because the creator has no ulterior motive, but simply wants to engage in the digital dialogue.
How can we be flexible with the millennial generation?
By 2017, millennials, who are currently in their mid-teens to their 30s, will be the most influential purchasing power of any generation. There are two studies that show interesting results:
– 84% of millennials say that UGC from companies matters most to them when they need to buy something;
– 43% of people are more likely to buy a new product when they learned about it from social media or from friends and family.
UGC has the enormous power to influence purchasing decisions.
Check out the infographic from Crowdtap:
A few quick steps to create UGC:
Determine the point of view of your content
The great thing about UGC is that you can use it in so many different ways. That’s why it’s a good idea to first decide what you want to convey about your brand. Of course, this can change over time if you find other things your audience loves. In other words, you need to choose every detail that you want to convey about your brand, company culture, product.
And remember, as a brand, you are the navigator. To do better, you can also use a few guiding questions like:
What makes your product or brand unique?
What makes your organizational culture unique?
What is the ideal way you want consumers to perceive your product or brand?
What compelling stories do your users have to tell?
What is the most compelling and beautiful way you can present your product or brand.
We won't stop giving you information about Instagram, especially now that it's hyper-relevant and more and more brands are turning their attention to sharing their content and advertising there.
UGC is fundamental to brands because it builds an engaged community through content that audiences love.
You've probably come across accounts that have thousands of followers or those that constantly share more and more creative photos. For social media marketers, cool images come first, and this is no different, because they are what make users pay attention, get inspired, and follow our content with interest.
The success of many brands is due not to anyone, but to forex data the audience itself. YES! The audience knows the truth, and businesses should take advantage of the content it generates.
The strategy for reaching new followers is rooted in User Generated Content ( content generated by users), or in pure marketing language – UGC .
UGC comes in all shapes and sizes. From user photo sharing to photo contests, from product reviews to company reviews, many brands are experimenting with content in one form or another.
Simply put, the benefit of UGC for businesses is that they can select the best existing content and give visibility to its author. This way, both parties are happy.
After a solid survey among Instagram profiles and social media marketers, my colleague Brian Peters from Buffer decided to put UGC into practice in Buffer and analyze the results.
Within three months of implementing the UGC campaign on Instagram, their profile grew by 60% – from 5,850 to 9,400 followers.
Why is UGC important for brands?
UGC is fundamental to brands for two reasons. The first is to build a vibrant and engaged community through content that audiences love, and the second is to adapt to the new generations whose influence we are starting to see.
Building an engaged audience
UGC is fundamental to brands because it builds an engaged community through content that audiences love.
Social media is a gateway that allows brands to connect authentically with their audiences. By using UGC, brands give real consumers the opportunity to tell real stories – something that can be missing from branded content.
In this way, brands naturally assume the role of navigator, skillfully guiding the consumer journey.
According to research by marketing startup Crowdtap and global research firm Ipsos, millennials and other generations trust UGC 50% more than other types of media. UGC is truly compelling because the creator has no ulterior motive, but simply wants to engage in the digital dialogue.
How can we be flexible with the millennial generation?
By 2017, millennials, who are currently in their mid-teens to their 30s, will be the most influential purchasing power of any generation. There are two studies that show interesting results:
– 84% of millennials say that UGC from companies matters most to them when they need to buy something;
– 43% of people are more likely to buy a new product when they learned about it from social media or from friends and family.
UGC has the enormous power to influence purchasing decisions.
Check out the infographic from Crowdtap:
A few quick steps to create UGC:
Determine the point of view of your content
The great thing about UGC is that you can use it in so many different ways. That’s why it’s a good idea to first decide what you want to convey about your brand. Of course, this can change over time if you find other things your audience loves. In other words, you need to choose every detail that you want to convey about your brand, company culture, product.
And remember, as a brand, you are the navigator. To do better, you can also use a few guiding questions like:
What makes your product or brand unique?
What makes your organizational culture unique?
What is the ideal way you want consumers to perceive your product or brand?
What compelling stories do your users have to tell?
What is the most compelling and beautiful way you can present your product or brand.