Marketinet-Dynamic-Ads-Google
What are dynamic search ads?
DSAs are a type of ad very similar to traditional text campaigns, but differ in terms of keywords , which are dispensable. They use the company's actual website or product feed, generating more relevant content.
The platform matches potential customers' searches with thailand telegram the product on the site or feed, displaying a dynamic personalized ad .
These campaigns continue to appear among Google searches, making it difficult to differentiate them from text ads, resulting in a very good combination to show unique and relevant dynamic content to interested search users .
Any other differences with traditional campaigns?
The fact that keywords are not required is not the only difference that we can find in this type of campaign compared to normal text ad campaigns, since the title of the ad is created dynamically from Google , as well as the information that complements the title is extracted directly from the website or feed. What the advertiser does have to write is the description of the ad, adjusting it to their needs.
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Another big difference between campaigns is that, as we said before, DSA campaigns, by not using keywords, keyword bids are not applied , so a bid is applied at the auto-target level .
These are basically a list of sites you can target. You just need to set the bid for each of these auto-target sites.
Pros and Cons of Dynamic Search Ads Campaigns
PROS
Filling the keyword gap
With this type of ads, you have the possibility of indexing the website or page feed that details all the products, thus filling the gap in keyword coverage, as well as showing up for keywords that do not usually appear due to the low level of searches and that cannot be shown.