The report is useful for analyzing branding campaigns or campaigns that promote a new product
Posted: Mon Jan 27, 2025 5:15 am
. Use it to find out which channels and advertising campaigns are hooking users.
In the screenshot, Direct is in the lead. Without this channel, there would be no conversions. We know that this channel is auxiliary, not closing. If we were to evaluate Direct's effectiveness only by last-click conversions, we would make the wrong decision — cut the budget or abandon the channel.
How to group channels
159-13.png
If you analyze a report where channels are grouped by default, you can make mistakes in your conclusions. For example india consumer email list , the value "yandex-direct / cpc" of the "Source or channel" parameter contains data on search advertising, YAN, and retargeting. These are different sources, so a report on such a group of channels is the average temperature in a hospital.
For correct analysis, create channel groups.
Example
We know that the source "yandex-direct" includes campaigns on thematic keywords, by brand name and campaigns in YAN. To evaluate the effectiveness of sources, we break "yandex-direct" into:
- search,
- brand,
— RSY.
To do this:
1. Go to the admin panel
2. Select: Channel settings → Channel group
In the screenshot, Direct is in the lead. Without this channel, there would be no conversions. We know that this channel is auxiliary, not closing. If we were to evaluate Direct's effectiveness only by last-click conversions, we would make the wrong decision — cut the budget or abandon the channel.
How to group channels
159-13.png
If you analyze a report where channels are grouped by default, you can make mistakes in your conclusions. For example india consumer email list , the value "yandex-direct / cpc" of the "Source or channel" parameter contains data on search advertising, YAN, and retargeting. These are different sources, so a report on such a group of channels is the average temperature in a hospital.
For correct analysis, create channel groups.
Example
We know that the source "yandex-direct" includes campaigns on thematic keywords, by brand name and campaigns in YAN. To evaluate the effectiveness of sources, we break "yandex-direct" into:
- search,
- brand,
— RSY.
To do this:
1. Go to the admin panel
2. Select: Channel settings → Channel group