For B2B, coverage is a sore spot in most cases: too narrow a target audience segment imposes additional restrictions. Media advertising works more effectively on wide coverage. But even if your target audience includes 1,000 companies across Russia, media advertising can bring results.
Useful material:
3 Steps to Jumpstart Your Digital Marketing
Ways to Increase Reach for Manufacturing Companies
There are several life hacks that will allow even manufacturing companies working in complex B2B to increase the reach of their advertising campaigns.
Using different channels
To expand coverage, in addition to online promotion, you can consider “classic” channels: outdoor advertising, TV, printed publications, and others.
The image below shows a brief description of the channels:
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The main difficulties when using such jamaica consumer email list channels are narrow targeting and "poor" analytics. Therefore, they are suitable mainly for brand promotion or increasing loyalty and can be effective at some stages of promotion.