If you need to "warm up" the audience, notify about a new product, increase brand awareness, tell about promotions and discounts, then media advertising is your choice. Considering that the possibilities of media advertising are growing every year, we can say that now it works not only at the first stages of the funnel.
1214_2.pngHunt's Ladder
The main difference between display advertising and contextual advertising in networks is attribution . The metric for display advertising records not only clicks, but also views of your ad and attributes the conversion to these events. This makes it possible to analyze conversions that were made not only by those who clicked on the ad, but also by those who simply saw it. Payment is also debited not for clicks or conversions, but for impressions.
It's easy to create a media banner using the creative builder .
Video banner - includes video and image elements.
Video advertising . We recommend kuwait consumer email list using it if you are confident in the effectiveness of the video itself. We noted that the cost per impression for this format is higher, and the conversion is lower.
To achieve different goals, it is worth choosing strategies for a specific client request. At the moment, the following strategies are available in the interface .