All the aspects mentioned above are not efficient if we do not measure everything that determines the success or failure of our projects : number of visits to our website, calculation of the ROI of the different digital campaigns, conversion, new clients, etc. A digital marketing consultant will help you define an online dashboard with which to evaluate the performance of the digital strategy, making use of the best technology at your disposal.
Technological tools
The implementation and use of Marketing Automation tools is essential today; we cannot ignore the speed at which digital transformation is accelerating. There are many and diverse options on the thailand phone number data market, so having the experience of an expert technology consultant will help you find the platform that best suits your needs . The consultant also supports you in implementing it within the organization and in training your team; it is important to get the most out of it since today it is one of the most valuable services we can acquire.
A step-by-step digital marketing consultancy
Digital marketing consultancy is constantly moving forward, following each stage of its organizational chart to offer you the best analysis and service. These are the steps:
SWOT Analysis
A prior SWOT analysis is necessary to know where we are starting from . The company's competitiveness in its sector is analysed, it is compared with similar companies, the opportunities offered by the market, its weaknesses and strengths are sought. It is a work that serves as support for the subsequent strategy.
Definition of SMART Goals
SMART objectives are specific, measurable, achievable, relevant and time-bound. It is essential to be detailed at this point and establish actions aligned with the business and the map of steps to carry them out. In addition, a comparison and evaluation of metrics and the design of the digital conversion funnel that we are going to follow is made.