Identity Resolution: What is it and why is it so important?
Posted: Wed Feb 12, 2025 8:21 am
The term " identity resolution " defines the process by which it is possible to know and recognize each user and customer in real time, thanks to the convergence and resolution, in a single identifier, of the different identifiers assigned throughout the customer journey.
As can be easily deduced, the objective of an identity resolution process is to create a czech republic mobile database complete and univocal profile of each person interacting with a brand in the different touchpoints, in order to allow the performance of activities to personalize the customer experience.
At the base of an identity resolution process is the identity graph , a real graph in which the different identifiers are collected and related.
Once correlated, these identifiers allow to create a complete profile of the person (unified view of the customer), by means of probabilistic or deterministic models.
As can be easily deduced, the objective of an identity resolution process is to create a czech republic mobile database complete and univocal profile of each person interacting with a brand in the different touchpoints, in order to allow the performance of activities to personalize the customer experience.
At the base of an identity resolution process is the identity graph , a real graph in which the different identifiers are collected and related.
Once correlated, these identifiers allow to create a complete profile of the person (unified view of the customer), by means of probabilistic or deterministic models.