2. Tracking issues will become more significant.
Posted: Sun Jan 26, 2025 10:56 am
Stanislav Galandzovsky
Stanislav Galandzovsky, Leading PPC Expert, galandzovsky.pro
1. The quality of video advertising will improve.
YouTube video advertising, specifically Shorts, is a huge untapped potential for both Google and advertisers. In recent years, Google has been trying to monetize everything that was previously free. That's why Shorts could become a new additional source of revenue for Google in 2024, as people consume more short-form video content.
Many advertisers will have to delve deeper into analytics in 2024, as conversion mexico rcs data tracking will become even more difficult due to: attribution issues, third-party cookie storage, ad blockers, the need for user consent to tracking, and persistent incorrect settings.
3. The importance of your own data will increase.
Customer match + s2s conversions + value is what I already use for some of my clients. However, this is far from all that can be uploaded to Google Ads. Obviously, businesses with 1-2 thousand dollars do not really need this, but as your budgets grow, you need to provide the system with as much of your own data as possible to optimize campaigns.
Stanislav Galandzovsky, Leading PPC Expert, galandzovsky.pro
1. The quality of video advertising will improve.
YouTube video advertising, specifically Shorts, is a huge untapped potential for both Google and advertisers. In recent years, Google has been trying to monetize everything that was previously free. That's why Shorts could become a new additional source of revenue for Google in 2024, as people consume more short-form video content.
Many advertisers will have to delve deeper into analytics in 2024, as conversion mexico rcs data tracking will become even more difficult due to: attribution issues, third-party cookie storage, ad blockers, the need for user consent to tracking, and persistent incorrect settings.
3. The importance of your own data will increase.
Customer match + s2s conversions + value is what I already use for some of my clients. However, this is far from all that can be uploaded to Google Ads. Obviously, businesses with 1-2 thousand dollars do not really need this, but as your budgets grow, you need to provide the system with as much of your own data as possible to optimize campaigns.